Karachi: The all-time high price of gold in Pakistan creates wedding planning difficulties for consumers while performing market-wide economic damage. The market value of 24K gold reached Rs. 291,300 per tola and 22K gold reached Rs. 267,023 per tola on January 31, 2025. The rising price of 24K gold has reached Rs. 24,970 per gram resulting in jewelry becoming too expensive for numerous Pakistani families.
Global economic instability together with Pakistani rupee devaluation and rising gold demand as economic security asset drives this price surge. Many customers delay buying jewelry from local jewelers because prices have risen so much that they can no longer afford their products.
Lahore jeweler Azam Khan noted that people tend to spend the most in wedding season but they are spending less money on gold this year.
Economists predict this trend is expected to persist which will worsen household financial situations. At present gold exists as a luxurious commodity which Pakistani people can visualize but struggle to acquire.